About Us



Pan Pacific is a privately-owned and operated Australasian inbound operator with companies in Australia & New Zealand. Established in 1984, we have grown to become one of the region’s most successful and respected operators with an extensive worldwide customer-base.

In July 2016 Pan Pacific acquired the business of Finesse South Pacific Travel, a highly regarded Australian inbound company with a proud and successful 30-year history as Australia’s leading operator in the Latin markets.

While its primary business activity is an Inbound Operator, Pan Pacific holds a substantial interest in one of New Zealand’s most progressive Conference & Event Organisers, Event Dynamics.

Given our many shared clients, Pan Pacific Australia/New Zealand work closely together to ensure consistency in servicing & operational procedures and a seamless experience for client partners who work with us in both countries.


Our Business Philosophy

The cornerstone of an Inbound Operator’s role is to provide excellent service, competitive pricing and quality product however Pan Pacific’s objective is to add more value to its client relationships and pro-actively contribute to their business growth.

We believe this can be achieved through regular communication, an intimate understanding of our clients’ business and a creative, “can do” attitude in constantly seeking better and more innovative ways to support their needs and enhance their competitive advantage. Succeeding in this will only deliver increased growth to our own business.


Full-Service Operation

A 2 person tailor-made FIT, a special interest group of 30, an incentive program of 500, a sports event of 4000 or foreign-language escorted coach tours - Pan Pacific has the experience and operational infrastructure to service any inbound-Australia/New Zealand leisure or corporate travel requirement.


Market Diversity

Pan Pacific has one of the most market-diverse customer portfolio of any inbound company in Australia/New Zealand with client partners located in the following regions;


  • Asia – China, Taiwan
  • Europe – France, Italy, Spain, Portugal, the Netherlands, Switzerland
  • North America – USA, Canada
  • Scandinavia – Sweden, Finland, Denmark
  • South Africa
  • South America – Argentina, Brazil, Colombia
  • South East Asia – Thailand, Malaysia, Singapore, Hong Kong, Philippines
  • United Kingdom


In recognition of our broad market mix Pan Pacific staff possess a wide range of foreign-language skills.

Industry Memberships



The Australia Tourism Export Council (ATEC) is the peak industry body representing Australia's $40 billion tourism export sector. As an organisation, our views are informed by the broadest cross-section of the Australian tourism industry.

ATEC represents more than 1000 members across Australia including large national and multinational companies as well as small and medium-sized enterprises, many of whom are based in regional and remote parts of Australia.

Our members include inbound tour operators and online distributors who connect Australian tourism products with vital distribution channels in key overseas markets. Those tourism products include accommodation providers, tour companies, attractions, airlines, cruise lines, transport operators, food and beverage outlets and tourism services including retail outlets, educational institutions and guiding organisations.

Our services include B2B opportunities, industry advocacy and development, education and business capacity building, local and national networking events and conferences.

New Zealand


Pan Pacific Travel is a Qualmark Endorsed Inbound Tour Operator and has also been awarded the "Covid Clean" assessment, recognised by the World Travel & Tourism Council. 

NZ TEC - Tourism Export Council of New Zealand

The Tourism Export Council of New Zealand (TECNZ) is a trade association established in 1971 that represents the interests of the New Zealand inbound tourism industry.
Our mission is to support and represent our members to achieve sustainable growth in export earnings.
We are committed to adding value to tourism businesses and to providing a vital link between tour operators and suppliers of NZ products and services.
TECNZ offers opportunities throughout the year for networking and discussion forums to address current issues.

NZ TIA - Tourism Industry Aotearoa New Zealand

Tourism Industry Aotearoa (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. We accomplish what no single member or sector group could achieve by themselves.

Our Vision - A $41 billion visitor economy by 2025.
We are vocal supporters of our industry, advocating relentlessly to ensure tourism gets recognised as a vital contributor to New Zealand’s economic and social wellbeing.

Our Mission - Through leadership, influence and action, achieve tangible benefits for the tourism industry and New Zealand.
Our members range from SMEs to large, publicly listed corporates. Collectively, they represent around 85% of total tourism industry turnover. The more members and support TIA has, the stronger our influence and the more we can achieve


Pan Pacific Travel is proud to support the Wingspan Programme and in particular their work with the threatened New Zealand Falcon.
We previously sponsored "Maia", a very special falcon who was one of the falcons bred at Wingspan and released as part of "On the Wing"; the first ever city release of a threatened species.
While Maia was released in 2014, she remains (almost on a daily basis) returning to the Rotorua Museum (Government Gardens) for supplementary food left out for her, but generally resides (and nests) in the Redwoods in Whakarewarewa Forest.

We now sponsor "Star" another young New Zealand Falcon.


Pan Pacific has signed up to the Tourism Sustainability Commitment and joined a fast-growing group of New Zealand tourism operators who are working to make a positive difference.
The New Zealand Tourism Sustainability commitment aims to see every New Zealand tourism business committed to sustainability by 2025 - with a Vision of Leading the World in Sustainable Tourism. To deliver on this, we must achieve ambitious economic goals while sharing the overwhelming benefits with supportive host communities, contributing to restoring, protecting and enhancing our natural environment, and continuing to be a high quality destination of choice for domestic and international travellers.

Online Booking Technology

Pan Pacific is an industry leader in the development of online booking technology through its own proprietary system called “Lynx”. Lynx is an online travel reservation system with multiple web booking interfaces and XML capability for connectivity to both client and content provider systems. Lynx enables the online creation, modification & cancellation of bookings or quotes and supports any type of ground travel product or service throughout Australia/New Zealand.

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